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Predictably Irrational: The Hidden Forces That Shape Our Decisions [Audiobook] by Dan Ariely [Dr Soc]

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  Predictably Irrational: The Hidden Forces
That Shape Our Decisions [Audiobook] by Dan Ariely
  English | February 19, 2008 | ASIN: B0014EAHNQ, ISBN:
006145785X | MP3 @ 128 kbps | 7 hrs 27 mins | 406 MB
  Narrator: Simon Jones | Genre:
Nonfiction/Economics/Psychology
  
  Why do our headaches persist after taking a one-cent aspirin but
disappear when we take a 50-cent aspirin? Why does recalling the 10 Commandments reduce our tendency to lie, even when
we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save 25 cents on a can of soup?
Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we
ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?
  
  When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational
choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely
refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with
groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly
illogical forces skew our reasoning abilities.
  
  Not only do we make astonishingly simple mistakes every
day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and
procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we
already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making
us predictably irrational.
  
  From drinking coffee to losing weight, from buying a car to choosing a
romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions.
Predictably Irrational will change the way we interact with the world - one small decision at a time.
  
  
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