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American Still Life - The Jim Beam Story and the Making of the World's #1 Bourbon pdf

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F. Paul Pacult "American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon"

Wiley | 2003-08-15 | ISBN: 0471444073 | 256 pages | PDF





The untold story of the world's premier bourbon and the family that made it #1



American Still Life tells the intertwined true stories of America's favorite whiskey and the family dynasty that
produces it to this very day. Jim Beam is the world's top-selling bourbon whiskey, with sales of over five million cases
per year. Not a day has passed in the 207 years of Jim Beam's existence when a Beam family member has not been master
distiller. Dedicated to quality, and dedicated to the family legacy, the Beams have shepherded their particularly
American spirit to the top of their industry. And they've done it in an industry beset by challenges, from government
regulation and prohibition, to changing consumer tastes, to fierce new global competition. By creating a brand of
unparalleled quality and consistency, and by tying the success of their product with the good name of the family, the
Beams have established a lasting legacy as perhaps one of the greatest family business dynasties in American history.
Not just a simple history of "America's native spirit" (so named by an act of Congress in 1964) or a simple family
history, American Still Life is a story of business success based on quality and attention to detail, constant
innovation, revolutionary branding and advertising, and adaptation to the business environment.



F. Paul Pacult (Walkill, NY) is recognized the world over as his generation's most accomplished and respected authority
on beverage alcohol. He has written for many magazines, including Playboy, Wine and Spirits, Connoisseur, Whisky, Drink,
Men's Journal, Cheers, Country Inns, Travel and Leisure, Bon Appetit, Decanter, and Food and Wine. Among his many
accomplishments, he has hosted and coproduced two syndicated talk-radio programs and served as the primary expert on
whiskey, beer, and wine for the History Channel documentary America Drinks: History in a Glass.

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