Lynda - Writing Marketing Copy
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Torrent File Content (28 files)
Lynda - Writing Marketing Copy
02. Overview of Marketing Copywriting
02_02-Types of marketing copywriting.mp4 -
02. Overview of Marketing Copywriting
02_02-Types of marketing copywriting.mp4 -
55.85 MB
03. Writing Copy
03_06-Polishing the draft.mp4 -
03_06-Polishing the draft.mp4 -
38.68 MB
03_07-Writing a headline.mp4 -
37.52 MB
05. Conclusion
05_01-Managing a copywriting team.mp4 -
05_01-Managing a copywriting team.mp4 -
37.05 MB
05_03-Managing brand voice.mp4 -
34.02 MB
02. Overview of Marketing Copywriting
02_01-What is copywriting.mp4 -
02_01-What is copywriting.mp4 -
31.91 MB
04. Rewriting Existing Copy
04_02-Rewriting copy for a webpage.mp4 -
04_02-Rewriting copy for a webpage.mp4 -
31.66 MB
04_01-Rewriting existing copy.mp4 -
31.66 MB
04_04-Rewriting copy for social media.mp4 -
30.98 MB
04_03-Rewriting copy for a product description.mp4 -
29.26 MB
03. Writing Copy
03_12-Using typography effectively.mp4 -
03_12-Using typography effectively.mp4 -
27.6 MB
03_03-Free writing to get ideas down.mp4 -
25.74 MB
03_01-Assembling your tools.mp4 -
24.46 MB
03_02-Creating the plan.mp4 -
23.12 MB
03_10-Structuring for print.mp4 -
22.34 MB
03_05-Observing general rules.mp4 -
21.12 MB
02. Overview of Marketing Copywriting
02_03-Preparing yourself to write copy.mp4 -
02_03-Preparing yourself to write copy.mp4 -
19.53 MB
05. Conclusion
05_04-Next steps.mp4 -
05_04-Next steps.mp4 -
19.07 MB
03. Writing Copy
03_04-Writing the first draft.mp4 -
03_04-Writing the first draft.mp4 -
17.23 MB
05. Conclusion
05_02-Setting an editorial calendar.mp4 -
05_02-Setting an editorial calendar.mp4 -
17.15 MB
01. Introduction
01_03-What you should know before watching this course.mp4 -
01_03-What you should know before watching this course.mp4 -
16.42 MB
03. Writing Copy
03_09-Selling the page.mp4 -
03_09-Selling the page.mp4 -
15.7 MB
03_11-Structuring for online.mp4 -
15.47 MB
02. Overview of Marketing Copywriting
02_04-Overview of the project for this course.mp4 -
02_04-Overview of the project for this course.mp4 -
14.23 MB
01. Introduction
01_01-Welcome.mp4 -
01_01-Welcome.mp4 -
12 MB
03. Writing Copy
03_08-Testing your headlines.mp4 -
03_08-Testing your headlines.mp4 -
11.48 MB
01. Introduction
01_02-Using the exercise files.mp4 -
01_02-Using the exercise files.mp4 -
5.89 MB
Exercice Files
Ex_Files_Writing_Mkt_Copy.zip -
Ex_Files_Writing_Mkt_Copy.zip -
893.74 KB
Description
Lynda.com - Writing Marketing Copy with Ian Lurie
1h 51m Appropriate for all May 28, 2014 [uploaded in Jul 27, 2014 via Webcentara]
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.
Topics include:
• What is copywriting?
• Writing the first draft
• Writing and testing headlines
• Structuring copy for print vs. online delivery
• Using typography effectively
• Rewriting copy
• Managing a team of copywriters
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