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Lynda Online Marketing Fundamentals

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 							 Lynda Online Marketing Fundamentals 
  
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[COVER:]
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  [INFO:]
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  Lynda: Online Marketing Fundamentals
  English | MP4 | 960 x 540
| AVC ~61 kbps | 15 fps
  AAC | 128 Kbps | 48.0 KHz | 2 channels | 3h 31m | 504 MB
  Genre: Video Tutorial /
Business, Economics and Finance
  
  
  Learn how to promote your business effectively online and develop
a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course,
Brad Batesole explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you
build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad
shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most
out of SEO, and set up your first text and display ads. Then see how to connect with communities on the leading social
networks, learn best practices for developing and distributing video marketing content, and find out what makes an email
marketing campaign successful. The course wraps up with tutorials on content marketing and mobile marketing, as well as
recommendations for expanding your digital marketing skillset.
  
  Topics include:
  What is online
marketing?
  Exploring the components of digital marketing
  What makes a website effective?
  Working
with a designer or developer
  Creating engaging web copy
  Choosing responsive design
  Understanding
online analytics
  Using goal and event tracking
  Exploring the conversion funnel
  Defining key
performance indicators (KPIs)
  Understanding SEO techniques
  Conducting keyword research
  Creating a
content strategy
  Leveraging local SEO
  Understanding who's on social media
  Marketing with Facebook,
Twitter, LinkedIn, and Pinterest
  Creating compelling video marketing campaigns
  Building an email marketing
plan
  Measuring the success of your marketing efforts
  Setting up a blog
  Running A/B marketing
tests
  Looking at affiliate marketing
  
  Content:
  Introduction
  3m 14s
  Welcome
  56s
  What is online marketing?
  2m 18s
  1. Digital Marketing Strategy
  12m 13s
  The
importance of defining three strategies
  1m 46s
  Building a business strategy
  2m 52s
  Building
a brand strategy
  4m 51s
  Building a marketing strategy
  2m 44s
  2. Exploring Digital
Marketing
  10m 18s
  Definitions and terminology
  4m 1s
  Components of digital marketing
 
2m 43s
  The digital marketing landscape
  3m 34s
  3. Starting with the Website
  33m 35s
 
What makes a website effective?
  4m 27s
  Choosing a domain name
  3m 27s
  Selecting a designer or
developer
  5m 1s
  Building a site yourself
  3m 40s
  Making your website convert
  4m 38s
  Creating engaging web copy
  3m 32s
  Choosing responsive design
  2m 7s
  Installing Google Tag
Manager
  6m 43s
  4. Foundations of Analytics
  25m 35s
  Introduction to measuring data
  3m
23s
  How online analytics work
  3m 8s
  Using goal and event tracking
  7m 40s
  Looking at a
conversion funnel
  4m 10s
  Defining your key performance indicators (KPIs)
  2m 29s
  A look at
attribution models
  4m 45s
  5. Search Engine Optimization
  26m 19s
  How SEO works
  2m
4s
  Essential optimization techniques
  4m 29s
  Conducting keyword research
  9m 24s
 
Crafting a content strategy
  1m 33s
  Leveraging local SEO
  3m 32s
  Choosing to hire a
professional
  5m 17s
  6. Search and Display Marketing
  30m 15s
  Introduction to search and
display
  4m 46s
  Launch text search ads
  12m 21s
  Launch display search ads
  7m 16s
 
Deciding to use remarketing
  2m 53s
  Succeeding at search and display marketing
  2m 59s
  7.
Social Media Marketing
  21m 22s
  Building a social media marketing plan
  3m 44s
  Who's using
social media?
  3m 47s
  Marketing with Facebook
  4m 1s
  Marketing with Twitter
  3m 18s
  Marketing with LinkedIn
  2m 22s
  Marketing with Pinterest
  4m 10s
  8. Video Marketing
 
20m 41s
  The impact of video marketing
  2m 56s
  Getting started with video marketing
  5m 31s
  Creating compelling content
  2m 13s
  Promoting videos on YouTube
  6m 25s
  Meaningful video
marketing metrics
  3m 36s
  9. Email Marketing
  10m 48s
  Understanding email marketing
  3m
24s
  Creating an email marketing plan
  2m 59s
  Tools to launch successful campaigns
  2m 15s
  Measuring the success of email
  2m 10s
  10. Content Marketing
  7m 56s
  What is content
marketing?
  2m 4s
  Creating a content planning model
  2m 23s
  Setting up a blog
  3m 29s
  11. Mobile Marketing
  4m 41s
  The mobile marketing landscape
  2m 4s
  Mobile applications
  2m 37s
  12. Expanding Your Digital Marketing Skills
  3m 37s
  Running A/B marketing tests
  2m
12s
  A look into affiliate marketing
  1m 25s
  Conclusion
  1m 14s
  Next steps
  1m
14s
  
   
  
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