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Millennials with Kids by Jeff Fromm, Marissa Vidler EPUB

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Books : Other : English
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Millennials with Kids by Jeff Fromm, Marissa Vidler EPUB

While everyone was
bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and
digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of
their own, and shifting priorities as they move solidly into adulthood.

Millennials with Kids changes how we
think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to
earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new,
large-scale generational study and reveals how to:

Enlist Millennial parents as cocreators of brands and
products

Promote purpose beyond the bottom line

Cultivate shareability

Democratize
customer experience

Integrate technology

Develop content-driven campaigns that speak to
Millennials

And more

A gold mine of demographic profiles, interviews, and examples of brand
successes and failures, this book helps marketers rethink the typical American household - and connect with these
critical consumers in the complex participation economy.

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