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Udemy - SQL Fundamentals for Marketing, Digital and Web Analytics

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Miscellaneous
 
Description

Data is a requirement these days to run effective marketing
campaigns. Application of Big Data starts with understanding the fundamentals of data and SQL.

If you are
already familiar with SQL then you can skip this course. This course teaches you enough SQL to do your job as Digital
Marketing Analyst/Web Analyst. This course won’t go into advanced level SQL concepts as that is not required to
your job as as a Digital Marketing Analyst/Web Analyst.

Marketers and Marketing Analysts generally depend on
the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have
other priorities as a results Marketing Analysts have to know how write SQL on their own so that they are not dependent
on IT. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis.

If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your
resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the
better it differentiates you from the rest of the pack.

The course uses MYSQL to show how SQL works but all
the leanings and syntax are applicable to other databases such Microsoft SQL Server and Oracle as well.

This
course is a must have for Web Analytics, Digital Analytics and Marketing Analytics. This course will put you way ahead
of other folks doing or seeking similar jobs.
Who is the target audience?

 Web Analysts

Digital Analyst
 Marketers
 Business Analyst

Requirements

 Basic computer
skills

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